New Trends, Developments, & Standards
The International Sommelier Guild (ISG) brings together the resources of the top educators,
industry leaders, premier restaurateurs, wine merchants, wineries and writers. We are
a community that learns from each other and strives to pool the knowledge of the best
minds to keep you on top of new trends, research, developments and standards.
We invite you to explore the various sections of the website and experience the passion,
depth, and attention to detail that the Guild brings to the Sommelier discipline.
The ISG is a sommelier educational body, that offers classroom as well as online learning
and is considered to be a premier educational organization.
We belong to a community whose members learn from each
other. We strive to pool our knowledge and our experience in order to keep students on
top of new industry trends, research, developments, and standards.
The ISG’s goal is to use the contributions of its graduates, advisers, and instructors
to establish globally recognized industry standards for the sommelier profession. We are
the only Sommelier certifying body to be licensed by the various state boards of education.
ISG Market Developments Via Online Sommelier Courses and Live Classes
From its inception in 1982, the ISG has understood the hospitality industry as its
primary market. In fact, what would later become the ISG’s Sommelier Diploma Program
was created at the urging of well-traveled restaurant guests in many North American
markets. They noted that service in the North American market lacked the professionalism
that they experienced in fine restaurants when they traveled to Europe. The lack of
professionalism was particularly apparent when it came to wine management and service.
Locally, wine selection was small and poorly chosen. Proper storage was an afterthought.
Service staff knew little about the wines they were serving. And proper service technique
was rarely encountered.
Few markets today are as weak in terms of wine knowledge, selection, or service as
North America was in the early 1980s. There are, of course, some markets that could
still see the level of professionalism in the hospitality industry elevated, but these
markets are now in the minority.
Nevertheless, the ISG has grown with the hospitality industry over the past three decades
and now provides a form of hospitality-focused wine education which is unique. Unlike
other organizations the ISG provides a carefully structured, progressive, online and in-class
learning experience for students interested in a career as a sommelier. The ISG’s Sommelier School
is designed so that a student with no experience with wine can progress through the levels
of our program to achieve sommelier certification or complete them as a wine enthusiast.